Citybox has more panels per mall than any other mall format – delivering a high frequency opportunity within malls.
Our research suggests that frequency is the key driver to awareness in malls, and we deliver frequency unlike any other mall medium.
We cover all areas of the mall with centre aisle locations creating a consistent approach throughout the malls, and with everyone approaching shopping in a totally unique manner – shoppers meander from one shop to another, often going back on themselves – creating huge opportunities to see for the Citybox format. Another key benefit is the opportunity to run multiple executions within one environment – and ensuring that the entire audience has the opportunity to see all creative treatments.
