Citybox delivers unbeatable proximity targeting.
When we talk about proximity to store we talk to within 5m of store entrances – not 100’s of metres. This creates the very last advertising opportunity before people enter a store and make a purchasing decision. Not only are we closer than any other format, we also extend that coverage to all routes to store, all entrances and all levels of the mall.
Traditional formats cannot deliver this 360 degree targeting that Citybox can, one site near a store will reach at most 50% of the audience (but probably a lot less) as shoppers approach from many different angles. Citybox 360 proximity covers all approaches and all entrances ensuring 100% of the audience has an opportunity to see and react to your advertising.
We have full maps of all of our centres, all the stores and all of our panels allowing for precision targeting – maximising relevance and minimising wastage.