The shopping centre audience is undoubtedly a valuable one for advertisers, however until now there has always been a significant value judgement to be made when considering mall advertising.
Citybox has removed the cost objection to advertising in malls offering a truly effective and efficient mall opportunity for the first time.
With national costs coming in at c. 25% of other mall formats – delivering more malls, more people and more panels – Citybox is the perfect opportunity to encourage roadside advertisers to extend their campaign into this highly relevant environment.
Even working as a stand alone national opportunity the coverage & frequency offered, at the costs involved do warrant inclusion alongside a press or TV campaign to drive the message home as shoppers are out spending money.
We carry our flexibility in planning through to our rates – so please contact us with any specific requirements and we will create the best value option for that brief.
