Citybox has been developed to offer the flexibility to deliver a relevant display for almost any client or category. Every campaign is carefully planned and mapped to ensure maximum relevance and minimum wastage for our clients, whether covering specific retailers or chasing specific audiences on their shopping trip.
Citybox is used most effectively when both elements are considered – for example for a kids movie we can obviously target cinemas, but adding coverage of toy stores and fast food outlets ensures maximum awareness is achieved for our clients.
This has allowed us to work effectively across many different categories/styles of activity ranging from national campaigns for telecoms, health & beauty & entertainment etc. to specific store support, local campaigns or full national broadcast awareness drivers.