Citybox is committed to delivering exactly what an advertiser needs to fulfil their mall advertising briefs.
Citybox does not create packages but answers every campaign on a bespoke basis. With every site and centre mapped, campaigns are created to deliver exactly what an advertiser needs, offering total flexibility oin planning to suit all clients’ needs.
With our unique system (Precision Mapping Technology) we can provide the most relevant locations for your brands, whether it is chasing an audience (e.g. Teenagers targeted by being outside Music/Games stores, Sports outlets, Youth Fashion Outlets, Fast Food etc) or targeting specific retailers (Citybox is the only mall medium that can place your brand on all routes to, and all entrances of specific shops).
Citybox will also be the most effective means of targeting competitors. When we talk proximity – we talk in feet not hundreds of metres.
We recommend a 20% share of voice in each centre to benefit fully from our unique product, however campaigns can be planned to budget or to any specific requirements in the mall.
With a 20% share of voice Citybox will deliver;
Complete broadcast coverage of the mall audience
Specific targeting of the most relevant outlets for your audience
Value for money
Citybox is the most flexible medium and not only creates campaigns based on the right locations, but will also consider flexible posting periods, to allow very specific timing and targeting for your clients. For example, in the case of the Euro Millions campaign, we changed copy 4 times a week.