Citybox first got involved with Bombardier in 2008 for the Farnborough Airshow. Bombardier are the third largest airline manufacturer in the world. We were tasked with providing advertising for the entire show. Bombardier used Citybox tactically to position their advertising outside their competitors chalets and stands at the show. They also used the medium to support their suppliers and customers. The other major benefit to Bombardier was the whole issue of Corporate Social Responsibility (CSR). As Citybox is essentially a recycling unit we were able to collect and separate all the waste from the show which further promoted Bombardier’s green credentials. This was of particular benefit to the Airline manufacturer as they were launching their new C-Series aircraft which is one of the most fuel efficient planes on the market.