Citybox is extremely keen on research and we are always willing to work with clients to prove the value of our medium as part of the marketing mix. Our most recent research involved a large study across 4 malls for Unilever and the launch of Lynx Bullet – the highlights of which are listed below;
- 69% of all spontaneous brand mentions were for a Citybox campaign (Question – what brands have you seen advertised at the mall today)
- 77% of all respondents had seen at least one Citybox campaign in the shopping centres that day (Photo prompt awareness)
- 94% of respondents found the advertising clear and easy to understand
- 89% of respondents understood what the advertising was about and what the benefits of the product were
- 76% of respondents said the advertising was noticeable
- 59% of respondents were more likely to buy the product having seen it on Citybox Advertising.
If you are interested in researching a campaign with Citybox – please do not hesitate to contact us.
