Citybox provides the most relevant locations for any advertising brief
Delivering millions of people directly outside stores relevant to your brands – Citybox is the perfect addition to any advertising schedule, re-enforcing your message in locations where shoppers can immediately respond.
We deliver sites within 5 metres of most stores in our centres, something that cannot be achieved with other advertising formats (mall 6 sheets cannot target specific stores effectively, and buying within 200m roadside can result in a largely ineffectual display).
Recency refers to how recently an ad is seen before a purchase is actually made. It can be hours or even days between the viewer seeing a TV or press ad before they are actually in a position to buy. Even with traditional outdoor it can be a lengthy period between a roadside poster being viewed and the relevant outlet being reached.
In store promotion (whilst it can be effective) suffers from the fact that it cannot drive customers into stores.
Citybox removes these concerns by placing your advertising directly outside the most relevant outlets to ensure both awareness and sales. Campaigns are created to target specific audiences or outlets within each shopping mall.