Shopping Centres are one of the few locations where the audience goes specifically to look for product information, and with the specific intention to spend money.
Other forms of outdoor media are much more transient in that they are viewed while the audience is actually doing something else (travelling to/from work etc.) or driving past retail locations. High Street 6 sheets for example will lose relevance to almost 60% of the audience which is driving past the site and not in shopping mode.
In Malls the entire audience is in shopping mode, making shopping centres the most relevant location for many advertisers.
Shopping centres also act as a major draw for the local community – attracting millions of potential customers who are all actively seeking products to buy.
They attract all ages and socio demographic groups who prefer going to shopping centres for many reasons;
Shopping centres are the ideal location to reach millions of consumers across the country. They are in the right frame of mind as they are there to spend money and learn about new offerings. Citybox will raise awareness of your product or service and help drive sales. Using Citybox to achieve this goal gives you more reach, more shoppers, more shopping malls more cost effectively than any other format.